이 기사는 2022년 01월 05일 08:07 thebell 에 표출된 기사입니다.

Hyundai Motor Group seeks to expand its foothold in the Asia-Pacific market as part of its goals for this year, with the G20 summit – which is to be held in Bali, Indonesia, in October 2022 – likely to provide the South Korean automobile conglomerate with an opportunity to show off its high-end electric vehicle model to consumers in the largest ASEAN nation.

In October last year, the Indonesian government announced that it had selected Hyundai Motor’s Genesis Electrified G80 as the official VIP vehicles for the G20 summit which will be held in Bali this year.

Hyundai Motor formed a task force consisting of about 30 employees for this project at the end of last year, according to sources. The team is led by Lee Young-taek, head of the company’s Asia-Pacific headquarters.


The announcement that G80 would be used for VIP movement in the tourist town was made during the "Future EV Ecosystem for Indonesia" event in Jakarta, which was attended by Chung Eui-sun, Hyundai Motor Group’s chairman. He met with President Joko Widodo there to discuss the conglomerate’s plans to help the country’s shift to electric vehicles.

“We will make efforts to vitalize Indonesia's electric vehicle ecosystem and participate in infrastructure development to help related industries grow as future growth drivers," Chung said in his speech at the event.

Indonesia has been active in adopting policies for carbon reduction, with the Southeast Asian country aiming to sell only electric-powered motorcycles by 2040 and electric cars by 2050.

Hyundai Motor, which plans to start local production there, is expected to benefit from the country’s carbon-neutral pledge. It is seeking to grab a share from Japanese automakers, which dominate the Indonesian market for combustion engine cars with a combined 90% share.

Hyundai Motor has made a good start, with its two electric vehicle models launched in Indonesia in November 2020 accounting for 88% of the total electric cars sold there from January to September in 2021, which stood at 534 units. Its electric vehicle sales are likely to increase as the country’s shift to sustainable mobility accelerates.

Hyundai Motor’s plant in Kota Deltamas will be ready for operations soon. The automaker also partnered with LG Energy Solution last year to build a joint battery cell factory for electric vehicles in Indonesia.

The company’s Asia-Pacific headquarters was also moved from Malaysia to Indonesia. That was "to locate the headquarters and the manufacturing factory in the same country,” an official at Hyundai Motor said. (Reporting by Su-jin Yoo)